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Why do people buy from you? A simple question, but having a “USP” is critical in this economy

November 11, 2010
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[dropcap]USP[/dropcap]…”Unique Selling Proposition.”  What does this mean?  Simple…what is the key reason that customers chose to do business with you.  It can be anything…product selection, cost, service, knowledgeable salespeople, or even personality.  The key is understand what your USP is and make sure […]

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When it comes to SBA loans, Logic is not a factor

Many clients ask me, “but why won’t the bank just restructure my loan?”

And it makes sense…if the bank would only restructure the loan – maybe stretch out the amortization or reduce the interest rate, your company might survive, and in fact, thrive!

So let’s examine […]

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Evaluating Employees – Annual Reviews

October 23, 2010
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In a small business, taking time to evaluate your employees and provide them with annual reviews and feedback seems like number 37 on the list of things to do…which means it never bubbles up to the top of the pile.

This is a mistake which is robbing […]

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