2010

Fire Your Highest Margin Customers!

November 25, 2010
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Fire my highest margin customers?  In the teeth of the worst recession in 50 years?  Is he nuts???

Maybe…but maybe not.

For clients that are struggling to turnaround a troubled business, one of the first projects I undertake is to analyze their customer base […]

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Stop Paying Your Bills and Save Your Business

My clients all come to me with a common question.  There are more bills then cash available…so who should they pay to save the business?  The answer may surprise you.

Any business has five key constituents that must be paid:

suppliers and vendors
employees
tax and licensing […]

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Why do people buy from you? A simple question, but having a “USP” is critical in this economy

November 11, 2010
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[dropcap]USP[/dropcap]…”Unique Selling Proposition.”  What does this mean?  Simple…what is the key reason that customers chose to do business with you.  It can be anything…product selection, cost, service, knowledgeable salespeople, or even personality.  The key is understand what your USP is and make sure […]

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When it comes to SBA loans, Logic is not a factor

November 9, 2010
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Many clients ask me, “but why won’t the bank just restructure my loan?”

And it makes sense…if the bank would only restructure the loan – maybe stretch out the amortization or reduce the interest rate, your company might survive, and in fact, thrive!

So let’s examine […]

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