Why do people buy from you? A simple question, but having a “USP” is critical in this economy

November 11, 2010
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[dropcap]USP[/dropcap]…”Unique Selling Proposition.”  What does this mean?  Simple…what is the key reason that customers chose to do business with you.  It can be anything…product selection, cost, service, knowledgeable salespeople, or even personality.  The key is understand what your USP is and make sure […]

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