Fire my highest margin customers? In the teeth of the worst recession in 50 years? Is he nuts???
Maybe…but maybe not.
For clients that are struggling to turnaround a troubled business, one of the first projects I undertake is to analyze their customer base […]
[dropcap]USP[/dropcap]…”Unique Selling Proposition.” What does this mean? Simple…what is the key reason that customers chose to do business with you. It can be anything…product selection, cost, service, knowledgeable salespeople, or even personality. The key is understand what your USP is and make sure […]
In a small business, taking time to evaluate your employees and provide them with annual reviews and feedback seems like number 37 on the list of things to do…which means it never bubbles up to the top of the pile.
This is a mistake which is robbing […]
